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So you just got your new business idea or you’re going to rebrand an existing business.  You can’t wait to show the world your new company vision.  This is a very exciting moment, now take a deep breath, and don’t let your excitement overwhelm your logo design. Rule 1. Think Iconic and simple The purpose…

In this day and age, there are so many different options to choose from for businesses to grow through marketing and advertising.  Mostly gone are the days of a handful of ways for a business to get their message out.  Today’s options  are seemingly endless and the task of picking which one or ones are…

This depends on the nature of your business and what you are trying to accomplish. Google is in the business of giving us what we’re looking for. They do it through paid ads and by ranking organically the websites that provide the best content. So what is the difference between Google Ad Words and SEO?…

In a world where it seems there are endless ways to market a business, not surprisingly, many questions arise as to what is right for your own business. A great way to address these questions is to really understand your business and how the different marketing and advertising tools work. Let’s start with Google. We…

Authenticity and a positive attitude Great article on leadership that could apply in the business world by LtCol Rudy G. Salcido, my longtime friend from the USMC. >LtCol Salcido is an Infantry Officer currently serving as the Operations Officer, 13th MEU and the Inspector & Instructor, 2d Bn, 23d Marines. He deployed in support of…

1. Know what market your business works best with and work with your SEO company to help you build a plan to get you noticed in a Google search. The market your business works best with should be broken down geographically, demographically, and by lifestyle. From here, your SEO company should be able to do…

When your business has so much to offer to your customers and you are dying to help them it’s easy to fall into the trap of barfing out all your features and benefits in hope your customer will see your value. Here’s the hard truth, your customer does not care about your business. When it…