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If you only had SIXTY SECONDS, what would be the most important things you would tell a prospective costumer?
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What is the single most important reason a client would choose you over your competition?
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Do you have a current slogan or positioning statement? If so, what is it?
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Does it reflect your point on difference?
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How long have you been using it?
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Who are your biggest competitor(s) in your market or business in general?
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What are their recognizable slogans?
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What type of media do you currently use? (print, direct, mail, etc.) How recent and how long?
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Who is your target audience? (age, sex, income, etc.)
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