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Last Name

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First Name (Decision Maker 1)

Last Name (Decision Maker 1)

First Name (Decision Maker 2)

Last Name (Decision Maker 2)

First Name (Decision Maker 3)

Last Name (Decision Maker 3)

If you only had SIXTY SECONDS, what would be the most important things you would tell a prospective customer?

What is the single most important reason a client would choose you over your competition?

Do you have a current slogan or positioning statement? If so, what is it?

Does it reflect your point of difference?

How long have you been using it?

Are you open to changing it?

Who are your biggest competitor(s) in your market or business in general?

What are their recognizable slogans?

What type of media do you currently use? (print, direct, mail, etc.) How recent and how long?

Who is your target audience?

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