The importance of high-quality content in an AI world
AI systems run on content. That means AI is actively searching for content to come up with the answer/response it is seeking. Here are five tips to help you understand the value of content marketing in an AI world and how you can utilize it for your business:
- AI Is Fueled By Content
Chatbots, recommendation engines, or search engines all seek content. Content rich in depth, quality, and clarity determines:
- What AI learns: AI learns from drawing from existing digital text, video, and audio.
- What AI surfaces: Well-written, well-structured, authoritative content gets priority in the algorithms.
- How AI represents your brand: If you have quality content, your AI-generated summaries will reflect a quality brand.
The quality of your content correlates to the quality of your presence in the AI ecosystem.
- Creating Trust and Authority in AI
AI seeks the most credible, relevant, and original content as its tools summarize and condense information. High-quality content:
- Builds trust with audiences. Especially when they are seeking the sources of the AI’s answers.
- Consistently creates quality content authority recognized by algorithms.
- Ensures your perspective gets noticed in the AI-automated responses and doesn’t get lost in the clutter.
- The Human Touch
AI can generate endless text but lacks:
- Original understanding built from real-life experience, data, knowledge, etc.
- Authentic voice that brings a unique personality, culture, and tone.
- Storytelling and creativity from human emotions and feelings as well as nuances derived from an individual’s personal experience.
If you want to be seen, you have to cut through the AI-generated clutter and keep it real! Embrace the creative expression, opinions, case studies, and all things unique to humans in creating content for your business.
- Content Helps Your Business Get Discovered and Leads To Conversions
People ask AI tools for recommendations. You can help your business get recommended by:
- Optimizing your content for AI discovery by creating it in a manner that AI can parse using factually accurate information with clear headings and schema markup.
- Feeding the ecosystem with a consistent healthy diet of high-quality assets — blogs, videos, thought leadership, podcasts, etc.
The goal is to build trust and become the source that AI turns to.
- Play The Long Game With Content
The landscape is constantly changing, and AI content marketing tools, distributions, and platforms will change with it. Creating a strong foundation of high-quality content will keep your business grounded in credibility and have a compounding effect as changes occur. A strong library of authentic, high-quality content:
- Educates your audience.
- Drives marketing personalization and automation.
- Provides information for internal AI tools.
You have two audiences, the machines and the humans, and high-quality content scales across both.
AI Is Here, But The Human Element Remains Very Important
Keeping it real in an AI world goes far beyond marketing — it’s survival. In order to get noticed in a noisy environment, you have to teach the machines about your expertise. To do so effectively, you need to stick with the time-tested characteristics of human nature — being accurate, authentic, emotional, knowledgeable, consistent, etc. This will get your business noticed in an AI world. In other words, keep it real!
AI can be extremely beneficial in generating ideas; however, letting our expert “pack” suggest final touches preserves the human element. At Junkyard Dog Marketing, we strive to connect with you, your business, and your audience.
